How to Find Low-Competition Reddit Threads for Marketing

I spent three months doing Reddit marketing completely wrong.

Every day I would open Reddit, sort by hot, and start scrolling. Find a post that looked relevant. Click on it. 247 comments. My reply would go straight to the bottom where nobody would ever see it.

So I would keep scrolling. Find another good one. 180 comments. Same deal.

After about two hours of this, I would maybe find three or four posts worth commenting on. Write thoughtful replies. Get maybe one response. Sometimes zero.

What a waste of time.

The Problem With Hot Posts

Here is the thing about hot posts that nobody talks about: they are hot because they already have massive engagement. That means hundreds of comments. That means your reply is invisible.

You are essentially showing up to a party three hours late, standing in the back corner, and wondering why nobody is talking to you.

The Reddit algorithm rewards early engagement. The first few comments get the most visibility. By the time a post hits the front page or appears in your hot feed, you have already lost.

The Filter That Changed Everything

One day I tried something different. Instead of looking for hot posts, I specifically looked for posts with almost no comments. Under five. Posted within the last 24 hours.

At first this felt counterintuitive. Less engagement means less opportunity, right?

Wrong. Less engagement means less competition. And more importantly, the person who posted that question is still waiting for an answer. Still checking notifications. Still eager to respond to anyone who helps them.

The first time I tried this seriously, I got four direct messages in a single day. From Reddit. That literally never happened before.

How to Actually Find These Posts

Here is the manual process. Go to a subreddit relevant to your product. Sort by new instead of hot. Scroll through and look at comment counts. Skip anything above five or six comments. Click the ones that have one or two comments, or even zero.

This works, but it is tedious. You end up scrolling through a hundred posts to find maybe five worth your time.

I ended up building a tool for this because the manual process was killing me. It is called Reddit Toolbox and it basically automates the filtering part. You tell it which subreddits to scan, set your comment count threshold, and it pulls all the matching posts in about ten seconds.

The benefit of using a desktop app is that it runs from your own IP address. Cloud-based tools often get rate-limited or blocked by Reddit because too many users hit from the same servers. With a local tool, you are just one person browsing Reddit, which is exactly what it looks like to their systems.

You can grab it at wappkit.com/download if you want to try it.

What Makes a Good Reply

Finding the right posts is only half the battle. What you actually say matters just as much.

The key is to actually answer the question first. Do not start with pleasantries. Do not pad your reply with fluff. Just solve their problem as directly as possible.

Then, if your product or service is genuinely relevant, mention it naturally. Not as a pitch. Not as a recommendation. Just as something you use that might help them. One sentence at most.

I tried a dozen different approaches and the ones that work best are the ones where I give real value upfront. Share a specific experience. Explain what I tried and why it did or did not work. Be honest about limitations.

What does not work: copy-pasting the same reply everywhere, commenting on old threads where the conversation has died, and starting with fake enthusiasm like Great question! Everyone does that. It is meaningless.

The Numbers

Since switching to this approach, I get about 15 to 20 visits per day from Reddit comments. Not viral. Not explosive growth. But consistent, sustainable traffic from people who are actually looking for solutions.

The time investment dropped from three hours of scrolling to about 30 minutes of focused work. Filter for low-comment posts, pick five that are worth responding to, write genuine replies.

That is the whole strategy. Nothing fancy. Just stop showing up late to crowded conversations and start showing up early to quiet ones.