Reddit Comment Strategy: How to Get Noticed in Threads with 200+ Comments

I spent six months trying to get customers from Reddit.

The first three months were a complete waste. I would find a relevant thread, write a thoughtful comment, and... nothing. No upvotes. No replies. No profile clicks.

It took me embarrassingly long to figure out why.

The 200 Comment Problem

Think about it for a second.

A post with 200 comments means 200 people fighting for attention. Even if your response is genuinely helpful, the person who asked the question probably stopped reading after the first 20 replies.

Your insight? Buried at the bottom where nobody scrolls.

I was doing this constantly. Finding popular threads. Writing great comments. Getting zero results.

The math just does not work. If a thread already has 150 comments and you are number 151, your visibility is basically zero unless you get lucky with upvotes.

The Breakthrough

One day I accidentally commented on a thread that only had 3 replies. It was a question about finding B2B leads that I could actually answer well.

I wrote basically the same quality comment I always write. Nothing special.

That comment got 47 upvotes. The original poster replied to me directly. Two people DMed me asking about my approach.

Same effort. Completely different result.

The only difference was timing and competition.

The Sweet Spot

After tracking my results for the next three months, I found the pattern:

0-5 comments: Too early. The thread might die without gaining traction.

5-30 comments: Perfect. Enough activity to show the thread is alive, but not so much that you get buried.

30-100 comments: Still workable if you have something genuinely unique to add.

100+ comments: Skip it unless you are one of the first 10 commenters.

The problem is finding threads in that sweet spot. By the time most people see a thread, it is already past 100 comments.

How I Find Low Competition Threads Now

I changed my entire approach.

Instead of browsing Reddit normally and commenting on whatever looks interesting, I now actively hunt for threads in the sweet spot.

Step 1: Search for my target keywords across multiple subreddits at once. I use a Reddit customer finder tool that lets me search 15+ subreddits simultaneously and filter by comment count. Saves me about 2 hours of manual searching.

Step 2: Filter for posts from the last 24-48 hours with 5-50 comments. These are active enough to matter but not so crowded that I disappear.

Step 3: Sort by engagement rate, not just upvotes. A post with 20 upvotes and 15 comments is often better than one with 200 upvotes and 150 comments.

Step 4: Actually read the thread before commenting. Make sure my response adds something the other comments have not covered.

The Comment Itself

Finding the right thread is only half the battle. The comment still needs to be good.

Here is what works for me:

Start with validation. Acknowledge the problem or question. Show you actually read what they wrote.

Share specific experience. Not generic advice. Actual things you have done or seen. Numbers help.

Be honest about limitations. If your solution does not work for everyone, say so. Reddit users can smell BS from miles away.

Keep it scannable. Short paragraphs. Maybe a few bullet points if listing things. Nobody reads walls of text.

End with an opening. Ask a clarifying question or offer to share more details. Give them a reason to respond.

What I Stopped Doing

Just as important as what works is what I stopped wasting time on:

Stopped commenting on viral threads. If it is on the front page of a subreddit, I am too late.

Stopped writing long essays. My best performing comments are 3-5 short paragraphs. Not 15.

Stopped being generic. "Great question! Here are some tips..." gets ignored. Specific stories get engagement.

Stopped promoting immediately. I mention my tool maybe 1 in 10 comments now. The other 9 are just being helpful. The ratio matters.

The Results

Before this approach: Maybe 1-2 meaningful interactions per week despite commenting daily.

After: 15-20 meaningful interactions per week. Same amount of time spent, just spent smarter.

More importantly, the quality of interactions improved. When you are one of 10 commenters instead of one of 200, people actually read what you write. They respond. They check your profile.

That is where the real value is.

The Uncomfortable Truth

Here is what nobody wants to hear: Reddit marketing is a numbers game AND a timing game.

You cannot just write good comments and expect results. You have to write good comments on the RIGHT threads at the RIGHT time.

Most founders focus entirely on comment quality. They write thoughtful responses and wonder why nothing happens.

The founders who actually get customers from Reddit? They obsess over finding the right threads first. The comment quality is table stakes.

My Daily Routine Now

8 AM: Search for new threads in my target subreddits. Filter for 5-50 comments, posted in last 24 hours. Takes about 15 minutes with the right tools.

8:15 AM: Read through the top 5-10 candidates. Pick 3-4 where I can genuinely add value.

8:30 AM: Write and post comments. Usually takes 20-30 minutes total.

Throughout the day: Check for replies. Respond to anyone who engages.

Total daily investment: About an hour. But that hour is focused on threads where I actually have a chance of being seen.

Start Today

If you are struggling to get traction on Reddit, try this experiment:

For the next week, only comment on threads with fewer than 50 comments. Ignore everything else, no matter how relevant it seems.

Track your results. Compare to your previous approach.

I am betting you will see a significant difference. Not because your comments got better, but because people can finally see them.

The best comment in the world is worthless if it is buried under 200 others.